A remarkable and distinctive campaign image is made out of a creative concept for the launch, relaunch, repositioning or promotion of a product or service. When a campaign image is developed, the development of the consequential communication pieces and actions are also taken into account, like the advertisement, for example, An advertisement may be placed in any medium or format (press, radio, TV, outdoor, internet, point of sale, etc.).
Naming, logo (logotype or combination marks) and slogan are essential to building a brand, whether for a product, a company or a service. Branding is a complex strategic project which combines different areas of the agency with the collaboration of the advertiser itself, in order to get to know the market, competition, positioning and values, among other factors, of the future brand. In addition, after having created brands with personality, philosophy and elegance, we produce a corporate identity manual, or brand book, with clear instructions and usage guidelines for the company’s new image (colours, fonts, promotional material, etc.).
The packaging is essential for showing a product’s personality and setting it apart from the competition. The packaging is a key strategic asset in products and it is supported by both the graphic design and that of the form and communication point of view. We develop packaging designs with up-to-date and attractive images, always bearing in mind the brand’s practicality and character. The packaging contains, protects, preserves, transports, informs and sells.
We produce all types of materials aimed at health professionals, such as literature, offprints, guides, manuals, etc. from conceptualisation to delivery. These types of materials can also be produced in hard copy or in digital form. Audio-visuals, applications, forms, websites, calculators, etc. are also currently offered in digital format. Another type of material we offer is that aimed at patients, either through the doctor or through other platforms, from advice to adhesive materials.
We propose and develop all types of campaigns and materials to boost the point of sale, the pharmacy. At Blue Bliss we produce strategies and proposals for new materials, their content and design, for printing and distribution. We also produce information materials for the consumer in original and attractive formats. For OTC products, we propose and produce promotional campaigns such as draws, competitions and promotions with comprehensive campaigns on the internet and in the social networks..